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ING Funds

IDENTITY • BRANDING • MARKETING COLLATERAL • ONLINE

ING AnnualsStratega was responsible for the maintenance of the ING Funds brand and its marketing materials for 7 years until the division was sold.

This included this included the development of all printed collateral from Annual Reports and Fund Fact Sheets to developing quarterly marketing campaign kits for ING Canada’s network of advisors to assist in the stimulation of sales, our goal was to always look for the unexpected and develop collateral that whilst unique in category, remained relevant to its markets. This unexpected imagery heralded a new attitude to the marketing of these typically conservative products.

Attached to some of these campaigns were animated flash banners, please view here.

 

 

 

 

 

ING EnsembleStratega also created a branding programme for a separate division of ING Funds to clearly identify their bundled funds put together from three different Fund companies. This concept whilst common today was relatively new at the time and perceived as quite revolutionary. The branding therefore needed to delicately address the interests of all the parties involved, without bias to any individual company.

Dialogue with all the stakeholders assisted Stratega in developing an identity for the brand that addressed these requirements

Stratega then developed the brand manual and the program was subsequently rolled out across all marketing collateral.

 

ING Ensemble flyerThe program received positive buy-in and support from the stakeholders, and went on to become one of ING Funds most successful products.

 

 

 

 

 

 

 

 

 

 

 

 

 

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