Portfolio

ING Funds

IDENTITY • BRANDING • MARKETING COLLATERAL • ONLINE

Stratega was responsible for developing quarterly marketing campaign kits for ING Canada’s network of advisors to assist in the stimulation of sales, our goal was to always look for the unexpected and develop collateral that whilst unique in category, remained relevant to its markets.

The unexpected imagery heralded a new attitude to the marketing of these products.

Attached to some of these campaigns were animated flash banners, please view here.

A branding programme developed for ING Funds to clearly identify a bundled group of funds from 3 different Fund companies, without bias.

The program was rolled out across all marketing collateral with positive buy-in from the stakeholders.